The building blocks of a successful voice of the customer program
The building blocks of a successful voice of the customer program At the end of the day, you’re building your product to meet customers’ needs and solve their problems. What better source of insight into what those are and how they’re changing than your customers themselves? Unfortunately, even the most sophisticated organizations often lack clear […]
Going beyond gut instinct: The do’s and don’t of strategic in-app guides
Going beyond gut instinct: The do’s and don’t of strategic in-app guides Is your in-app guidance strategy based on hard data? Or are you just going with your best guess? Are you delivering the right messages to the right people at the right time? Or are you simply blasting every guide out to every user? […]
The 10 KPIs enterprise product leaders need to know
The 10 KPIs enterprise product leaders need to know We’re all facing a major paradox. Product teams have access to tons of data these days—volumes more than we’ve ever had before. But the sheer scale of what’s available has many of us at a loss for how to best harness it all to measure product […]