Mediatech Publisher

Predicts 2024: AI’s Impact on the Employee Experience

Predicts 2024: AI’s Impact on the Employee Experience These series of predictions reflect this profound evolution in the user interface. The first two predictions focus on the rapid dissemination of GenAI services in the digital workplace, with one focused exclusively on meeting technology. The gist of those two predictions is that calculating a rigid ROI for […]

The Ultimate Guide to Calculating Marketing Campaign ROI

The Ultimate Guide to Calculating Marketing Campaign ROI Marketing attribution is key to determining how various channels, messages, and offers impact customers’ decisions. Successful ROI measurement can result in optimized marketing spend, higher conversion rates, improved personalization, optimized creative assets, and improved product development. The more customer data you have, the more powerful and precise […]