The rise of product ops and what it means for the enterprise
The rise of product ops and what it means for the enterprise Operations (“Ops”) functions are nothing new. Sales ops, marketing ops, and business ops roles have been prevalent in tech for decades. Now, the product has an operations capacity of its own: product ops. While product ops roles are currently a relative rarity, conditions […]
The building blocks of a successful voice of the customer program
The building blocks of a successful voice of the customer program At the end of the day, you’re building your product to meet customers’ needs and solve their problems. What better source of insight into what those are and how they’re changing than your customers themselves? Unfortunately, even the most sophisticated organizations often lack clear […]
Going beyond gut instinct: The do’s and don’t of strategic in-app guides
Going beyond gut instinct: The do’s and don’t of strategic in-app guides Is your in-app guidance strategy based on hard data? Or are you just going with your best guess? Are you delivering the right messages to the right people at the right time? Or are you simply blasting every guide out to every user? […]