The rise of the codebots: How AI is changing software development
The rise of the codebots: How AI is changing software development There is a reason generative AI has proven inherently well-suited to coding. Writing software is a language-driven task, but one that is highly structured and rule-based, and there are massive pre-existing repositories of viable code for the models to draw on. The rise of […]
State of Marketing – The Ninth Edition State of Marketing Report
State of Marketing – The Ninth Edition State of Marketing Report Discover this year’s latest marketing trends in the 9th edition of our “State of Marketing” report. Salesforce surveyed nearly 5,000 marketing leaders worldwide to discover how marketers are: Building a unified data strategy Delivering personalisation at scale Driving loyalty and account-based engagement Investing in and […]
Personalise customer experiences at scale with AI + Data + CRM
Personalise customer experiences at scale with AI + Data + CRM True 1-to-1 personalisation is finally possible. Marketing personalisation, powered by AI, is inspiring customer relationships. In this e-book, you’ll discover the importance of personalisation, and how you can create a strategy of your own, including how to: Create personalised experiences across channels Increase the […]