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The creativity revolution is here — generative AI for business.

The creativity revolution is here — generative AI for business. Businesses depend on constantly refreshed, personalised content in ever-greater quantities. To meet this intense demand, production methods need to evolve. Enter Adobe Firefly, Adobe’s new family of creative generative Al models integrated throughout our world-class creative apps. In this short guide, you’ll discover how to: […]

State of Creativity Report 2024

State of Creativity Report 2024 Adobe, in partnership with Edelman Data & Intelligence and Havas Play, has created this report to explore the state of creativity and the opportunities generative Al offers to improve productivity and creativity. It’s no secret that the world of work is speeding up, and the creative world is no exception. […]

Rede ning Productivity in Creative Imaging

Redefining Productivity in Creative Imaging The demand for unique, compelling content and personalised customer experiences has never been greater. Opportunities to integrate generative Al into creative workflows can be a game changer – if it nets the productivity increases required to accelerate in-market content. Creative industry analyst Andreas Pfeiffer’s latest report explores how generative Al […]