Win subscriber loyalty with customer value management edm.
Win subscriber loyalty with customer value management. Today’s streaming customers are flooded with choices — and pickier and more price-conscious than ever. In fact, 66% of them reported canceling a streaming service within the last year. Retaining loyalty requires a customer-first approach that personalizes the streaming experience. Our new guide, Put Every Customer at the […]
Building Exceptional Experiences with Privacy at the Forefront – Marketing & IT Collaboration edm
Building Exceptional Experiences with Privacy at the Forefront – Marketing & IT Collaboration As marketers, we are used to delivering engaging experiences by understanding communication preferences, historical shopping behavior or seasonality trends. However, the swim lane of the ‘data steward’ is now blurring, with responsibility and access to customer data extending across functions and agencies. […]
Building Exceptional Experiences with Privacy at the Forefront – Marketing & IT Collaboration
Building Exceptional Experiences with Privacy at the Forefront – Marketing & IT Collaboration As marketers, we are used to delivering engaging experiences by understanding communication preferences, historical shopping behavior or seasonality trends. However, the swim lane of the ‘data steward’ is now blurring, with responsibility and access to customer data extending across functions and agencies. […]