Customers today have more choices than ever before. To capture and hold their attention across the lifecycle, retail and eCommerce brands need to strike a balance between creative brand-building and more data-driven, retention-focused approaches.

To help out, Braze assembled our State of Customer Engagement in Retail and eCommerce guide. In this industry deep-dive, we leverage insights from retail marketing executives to learn about the customer engagement trends to watch this year and to provide actionable solutions to the strategic challenges they present.

Download the Braze guide to learn about:

• The top three trends challenges and opportunities for retailers
• Exclusive data on how top-performing teams approach customer engagement
• A retail case study from e.l.f. Cosmetics