We’re all facing a major paradox. Product teams have access to tons of data these days—volumes more than we’ve ever had before. But the sheer scale of what’s available has many of us at a loss for how to best harness it all to measure product success.

This situation has become colloquially known as “analysis paralysis.” Overcoming it requires knowing exactly which metrics are the most important to track. That can vary from company to company, but we’ve put together a list of the 10 we consider universally crucial for every product team.

In “The 10 KPIs every product leader needs to know,” we break each of these metrics down, explain why they matter so much, and show you how to start tracking them.