The demand for unique, compelling content and personalised customer experiences has never been greater. Opportunities to integrate generative Al into creative workflows can be a game changer – if it nets the productivity increases required to accelerate in-market content. Creative industry analyst Andreas Pfeiffer’s latest report explores how generative Al helps creative professionals work faster and better.

In the Pfeiffer Report Adobe Generative Al: Redefining Productivity in Creative Imaging, discover the quantifiable creative productivity improvements achieved when using Adobe Firefly in creative workflows, including in Adobe Photoshop and Adobe Illustrator. You’ll discover:

> Specific workflows and creative tasks benchmarked in the research

> Quantified side-by-side time savings per task and direct productivity increases

> How to push the limits with Generative Fill and Generative Expand in Photoshop and with Generative Recolor in Illustrator