How small law firms can harness AI's
potential now and in the future

The legal market has never been more crowded or competitive than
in the present day — and law firms that harness innovative
technology to improve their client service, firm operations,
marketing, and talent retention are poised to have a distinct
competitive advantage.

In recent years, the emergence of artificial intelligence (AI) and
generative AI have opened the door for law firms and attorneys to
new ways of working and running their practice.

The 2023 Thomson Reuters® Future of Professionals Report
provides insights into how legal professionals view and plan to
leverage AI, as well as some of the key benefits and challenges
that come with this new emerging technology.

In this guide, we’ll explore how small law firms and lawyers can
harness AI’s power to create efficiencies, increase productivity,
market their firms, and foster a better work-life balance. We’ll also
discuss why many within the legal field remain cautiously optimistic
when it comes to AI technology and how ethical concerns around
AI’s capabilities are spurring calls for clearer guidelines around
responsible use and greater overall regulation and oversight.

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How small law firms can harness AI's potential now and in the future