GartnerⓇ Research
How to Calculate Business Value and Cost for
Generative AI Use Cases

Unlock the Power of Generative AI: A Decision Framework
for Assessing Value and Cost

Generative AI (GenAI) has the potential to transform businesses across industries, offering unprecedented opportunities for innovation, efficiency, and growth. However, many organizations struggle to assess the potential benefits and costs of new GenAI investments, leading to suboptimal decision-making and missed opportunities.

“Data and analytics leaders must assess the potential benefits and cost of new generative AI investments. Experimentation can be done inexpensively for most use cases, but this research provides a decision framework for assessing cost and realizing value from enterprise generative AI initiatives.”

According to us one must read the research to:

     –  Understand key considerations for assessing the competitive                        impact of GenAI use cases

     –  Discover a structured approach to estimate the total cost of                          ownership for GenAI initiatives

     –  Learn proven strategies for realizing the full potential of GenAI                      investments

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. Gartner Reports: Gartner, How to Calculate Business Value and Cost for Generative AI Use Cases, Rita Sallam, Bern Elliot, Graham Waller, Matt Cain, Andrew Frank, James Plath, Adnan Zijadic, Pri Rathnayake, Nate Suda, 12 February 2024. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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