The ecommerce industry is booming, but with a wealth of businesses clamouring for customers’ attention, how can you differentiate yourself, staying agile and ahead of the competition? Step forward, Ecommerce Marketing For Dummies.

This 64-page guide explores how you can gain a competitive advantage by streamlining your marketing processes and uncover valuable customer insights using marketing automation. You’ll also learn how you can:

• Improve customer experiences with personalisation
• Increase your marketing team’s productivity
• Boost revenue and customer loyalty

Some highlights of what you’ll learn

• 5 of the must-have automations (plus advanced nice-to-haves)
• 10 legal considerations when sending automated emails and texts
• 15 tips on crafting emails that actually convert
• 7 key metrics to analyse performance—and how to improve each

Overview of guide:

Chapter 1: Introduction
Chapter 2: Using marketing automation technology
Chapter 3: Building and growing a marketing list with rich data
Chapter 4: Leveraging your data with segmented audiences
Chapter 5: Automating the customer journey
Chapter 6: Creating emails that convert
Chapter 7: Analysing and improving your performance
Chapter 8: Ten things you need to know about legal compliance