As the transformative power of generative Al becomes more and more adopted, it’s not surprising that the technology is also entering creative workflows.

Generative Al can unlock incredible new opportunities for creative pros, marketers and their teams, allowing them to be more productive than ever and design entirely new experiences bound only by their imagination.

Learn from Adobe’s Chief Trust Officer and its Chief Technology Officer as they openly discuss the company’s unique approach to responsible generative Al technology development. In this session, you will:

– Learn about Adobe’s point of view on generative Al trends and our innovation vision.
– Discover Adobe’s creator-focused approach to Al models and how we’ve designed our generative Al model Firefly to be commercially safe in an evolving legal landscape.
– Understand how Adobe works to develop responsible and ethical Al.
– Learn about Adobe’s commitment to help creators protect their work across the Al ecosystem.
– See the latest generative Al and content creation technologies.

Speakers:
Dana Rao, Executive Vice President, General Counsel, and Chief Trust Officer, Adobe
Ely Greenfield, SVP, Chief Technology Officer, Digital Media, Adobe
Vik Viswanathan, Senior Director, Product Marketing, Adobe Firefly & Adobe Express, Adobe