Are Customer Data Platforms (CDPs) worth investing in?

As an IT manager, you may already have data management systems like data warehouses or CRM systems in place that you think meet your organization’s needs. However, before dismissing CDPs completely, it’s important to
understand what they are and the specific benefits they offer. That’s where a new guide published by the CDP Institute can help. “An IT Manager’s Guide to Understanding Customer Data Platforms” covers everything you need to know.

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