In today’s competitive market, acquiring new customers is just the beginning. Brands must also focus
on activating these new users to foster long-term engagement and loyalty. This guide delves into
effective, privacy-conscious strategies for both acquisition and activation, helping you build a robust
customer engagement program. By understanding the nuances between acquisition and activation,
you can set up your brand for sustained success and growth.

In this comprehensive Braze guide, you’ll discover:

• Key acquisition tools and use cases
• Strategies for effective customer activation
• Troubleshooting common acquisition issues
• Cross-channel marketing approaches for better engagement