No matter your industry, keeping up with the latest marketing trends has become essential if you want to stay competitive. But as AI-driven engagement tools become available, more data is collected that needs to be managed, and new messaging channels emerge, it can be difficult to know where to start and what to look for when creating or modifying your strategy.

To help out, Braze assembled our fourth annual Global Customer Engagement Review. In the 2024 edition, we surveyed 1,900 VP+ marketing executives to learn about the customer engagement trends to watch this year and to provide actionable solutions to the strategic challenges they present.

Explore the review to uncover:

• The top three trends shaping customer engagement in 2024
• How AI, data agility, and the right cross-channel engagement platform can help marketers achieve their goals
• Real-life campaigns leading brands are using to separate themselves from the pack