Artificial intelligence (AI) continues to transform every area of
business, and that power brings new opportunities for growth.
It also raises many questions about how and what to deploy to
serve your unique goals. While incremental improvements like
automation and new digital channels provide quick wins,
long-term innovation requires that and more.

The challenge many organizations face is having siloed,
fragmented systems and data, which limits innovation and
accessibility to all data — all the time. Customers expect
personalized experiences and orchestrating those experiences
requires insight into all interactions. It’s also what employees
need to serve your customers and achieve their goals.

A cloud foundation powered by AI gives you that access to the
major capabilities needed to deliver end-to-end experiences at
scale.

This guide defines specific capabilities to create the most value
for customers, employees and your business on a cloud
platform. They’ll give you the foundation and agility to
orchestrate experiences now and for emerging markets of the
future. This guide also includes an appendix with guidance on
key questions to ask vendors about their solutions.